IDEAS FOR OFFLINE MARKETING



IDEAS FOR OFFLINE MARKETING 2

IS THERE ANYBODY OUT THERE? I am not for one second discounting the world of online marketing but… The enormity of the unseen potential audience can be daunting. 

So, for now I’m working through with you the potential areas of marketing face to face.  People you can say g’day to. Share a joke. Talk about your writing experience. Or theirs.

Continuing…. Market sales. Giveaways are a great idea. A bookmark with your details- future sales online and offline, small chocolates or lollies in an eye-catching display and definitely a friendly greeting. Other giveaways?  I’d love to hear your ideas.

How about hosting a book signing event? Choose your favourite coffee shop. Do up some flyers. Meet the author. Have your book signed.  I’m planning on approaching the owners of my coffee spot to do a deal- buy a book get a cup of coffee free. This is in the pipeline. So please share your thoughts.

Local library: Meet the author.  Donate a few free books. Promote good will.

Offer your book as a prize at a charity event or not for profit organisation. Perhaps include customised coffee mugs, tote bags, notebooks.  Any though.ts?

Promotional : A fellow author Steve Coleman, dressed as a character from his book. Great idea. Not sure if that would work for my books but I’m going to give it some thought!! Maybe a T shirt to promote your book? Right now I am checking our suitable promotional ideas for mine.

 Fellow writers embarking on  a similar journey can be a great source of ideas.  Writers groups other blogsites.


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