IDEAS FOR OFFLINE SELLING 1..

 Where to now?
Once the first flurry has died down. Friends, family, word of mouth has slowed. What now?  This can be a bit tricky, especially if like me you are concentrating on getting your work out there at a reasonable price. Not underselling yourself, simply being realistic about what readers are prepared to pay. Not just a few but finding yourself a market at a price that people can afford.  
Sales outlets- offline.
1.       Markets. Great way to meet people, chat to readers, & sell some books.
2.       Choosing the right market.
3.       Know your demography.
4.       Farmers markets: nope (shoppers looking for fruit & vege. aren’t interested in your books.)
5.       Hand crafts: good.
6.       General:  incorporates the best of both.
7.       Be aware of special celebrations. Mother’s Day/ Father’s Day/ Christmas. Will that work for your books? Seasons: depending where you live. Summer in Nth Qld, too hot. Look at tourist season.


8.       Set up your market stall to attract attention & look the successful author you are. Red attracts, just don’t overdo it.  Bookmarks to give away. Gift wrap some books to nudge the shoppers Display something relevant to your books. I have photos of Cooktown in the early days. This is a great conversation opener and an introduction to  my books. Be friendly & open & prepared to chat. No pressure.  Just having people at your stall attracts others to have a look. It’s not just about selling your books. Getting your name out there is part of building your brand name. And who knows when someone thinking of a book for a gift will remember that nice person at the market. I WOULD LOVE TO SHARE SOME IDEAS. WHAT WORKS FOR YOU OR OTHER AUTHORS?




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