Writing in the Tropics- Lori T. Hurst

IDEAS FOR OFFLINE MARKETING 2 IS THERE ANYBODY OUT THERE? I am not for one second discounting the world of online marketing but… The enormity of the unseen potential audience can be daunting.  So, for now I’m working through with you the potential areas of marketing face to face.  People you can say g’day to. Share a joke. Talk about your writing experience. Or theirs. Continuing…. Market sales . Giveaways are a great idea. A bookmark with your details- future sales online and offline, small chocolates or lollies in an eye-catching display and definitely a friendly greeting. Other giveaways?   I’d love to hear your ideas. How about hosting a book signing event? Choose your favourite coffee shop. Do up some flyers. Meet the author. Have your book signed.  I’m planning on approaching the owners of my coffee spot to do a deal- buy a book get a cup of coffee free. This is in the pipeline. So please share your thoughts. Local library : Meet the author.  Donate a few

  Where to now? Once the first flurry has died down. Friends, family, word of mouth has slowed. What now?  This can be a bit tricky, especially if like me you are concentrating on getting your work out there at a reasonable price. Not underselling yourself, simply being realistic about what readers are prepared to pay. Not just a few but finding yourself a market at a price that people can afford.   Sales outlets- offline . 1.        Markets. Great way to meet people, chat to readers, & sell some books. 2.        Choosing the right market. 3.        Know your demography. 4.        Farmers markets: nope (shoppers looking for fruit & vege. aren’t interested in your books.) 5.        Hand crafts: good. 6.        General:  incorporates the best of both. 7.        Be aware of special celebrations. Mother’s Day/ Father’s Day/ Christmas. Will that work for your books? Seasons: depending where you live. Summer in Nth Qld, too hot. Look at tourist season. 8.     

Hey love my new look! I've gotten right into the tropical. You can almost touch those glossy leaves. I can't believe its autumn. Its still summer in the tropics. Still I am a tropical bird. Have to admit to all sorts of problems with set up with the new design. Everything went doolally. Did I save the old design? Oops! So people please bear with me while I attempt to sort through it all. I may have to post a new photo of bald Lori unless I cease the hair tearing.